Opened in 2006, Droga5 is an independent advertising agency started by David Droga, who serves as its Creative Chairman. Headquartered in Manhattan, Droga5 also has an office in Sydney and is known for creating groundbreaking, award winning campaigns. In May 2010, Droga5 announced the opening of a new office in New Zealand. The company’s clients include PUMA, Unilever, Activision, Method, Telstra, UNICEF, Nokia, PF Chang’s, The New Museum, SandRidge Energy, PopTech, Ecko, Tracfone, and VB.
In addition to David Droga, the agency’s founding partners are Andrew Essex (Chief Executive Officer), Duncan Marshall (Executive Creative Director) and Ted Royer (Executive Creative Director). Droga, Marshall and Royer worked as colleagues before starting Droga5, while Essex came from the publishing world, most recently having founded and served as Editor-in-Chief for Absolute magazine along with senior roles at The New Yorker and Details, among other books. Droga himself most recently served as Worldwide Chief Creative Officer for the Publicis Network in New York, having previously worked as Executive Creative Director of Saatchi & Saatchi in Australia, Singapore and London.
Droga5 was named Creativity’s Agency of the Year in 2008, as a result of that year’s outstanding work with UNICEF, cell phone giant TracFone and the New York City School Department.
In 2009, Droga5 become the first agency in history to win two Black Pencils, the highest award given by the D&AD in Britain.
Also in 2009, Droga5 Sydney was named “Australian Agency of the Year” by B&T, the major trade press in Australia. Along with this, the company was awarded “Best Commercial of the Year” for their TV spot called “The Regulars” for VB.
The Guardian newspaper recently called Droga5 “the world’s most exciting agency.”